Portland & Waterville, Maine

 

New Portland Waterville Workshop

The Arts Business Institute and Maine Crafts Association, in partnership with Maine College of Art and Waterville Creates, present

Two Art Business Workshops 

Maine College of Art, Portland,  Maine ~ October 22

Waterville Creates, Waterville, Maine  ~ October 23

Each program is unique – Register for either or both days!


Anne HempelThe breadth and depth of pertinent information covered in the ABI workshop was exactly what I needed to grow my business. The program was well-paced and the teachers were friendly, knowledgeable and spot-on. ~ Anne Hempel  

Schedule at a Glance – October 22

This session is held at Maine College of Art, 522 Congress Street, Portland, Maine 04101

9:00 a.m.                         Registration Opens

9:30 a.m. – 10:30 a.m.    Wholesale 101/Making Work That Sells – Wendy Rosen

10:45 a.m. – 11:45 a.m.   Introduction to Art Licensing – Carolyn Edlund

11:45 a.m. – 12:30 p.m.   Lunch on Your Own

12:30 p.m. – 1:30 p.m.     Booth Design – Wendy Rosen

1:45 p.m. – 2:45 p.m.       Retail 101 – Nire Cook

2:45 p.m. – 3:45 p.m.       Artist Discussion Panel

3:50 p.m.  – 5:30 p.m.      Individual Artist Consultations

 

Schedule at a Glance – October 23

This session is held at Waterville Creates, 93 Main Street, Waterville, Maine 04901

9:00 a.m.                            Registration Opens

9:30 a.m.- 10:30 a.m.        Making Work that Sells – Wendy Rosen

10:45 a.m. – 11:45 a.m.     Selling Art Online – Carolyn Edlund

11:45 a.m. – 12:30 p.m.     Lunch on Your Own

12:30 p.m. – 1:30 p.m.       Pricing for Profit – Wendy Rosen and Carolyn Edlund

1:45 p.m. – 2:45 p.m.         Building Gallery Relationships – Carolyn Edlund

2:45 p.m. – 3:45 p.m.         Artist Discussion Panel

3:50 p.m. – 5:30 p.m.         Individual Artist Consultations

Kim at the latheI highly recommend that anyone who is trying to find their way in the art and/or craft business go to an ABI workshop. To this day, ABI still ranks as some of the best money that I have ever spent on my business. ~ Woodworker Kim Dailey

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Individual Course Details – Day One

Wholesale 101/Making Work That Sells 

This presentation focuses on wholesaling as a sustainable business model that can work for artists and makers, as well as building a body of work in a cohesive signature style. Sources of inspiration; design and detail; establishing a brand. Understanding trends; adding value to your work.

Introduction to Art Licensing

What is art licensing and how can artists earn money in the industry? This lecture presents the basics. How licensing contracts and royalties work; how to market your art to potential licensees; working with licensing agencies; exhibiting at industry trade shows. How to best put together an effective portfolio for licensing, and structure your art website for licensing purposes. 

Booth Design

How to design your booth space to create the look you want and the message you want to convey. How to use branding in your booth. Incorporating best  practices in using photography, visual merchandising, signage and other techniques in your booth to make the most of your show experience.

Retail 101

This lecture provides tips, best practices and insider experience to artists interested in selling their handmade product through retail stores. The MCA manages the Center for Maine Craft, a store in West Gardiner, Maine that sells the products of over 300 craft artists. Specific Center for Maine Craft polices and procedures and information useful for all retail venture will be shared including: acquiring retail accounts, consignment vs wholesale arrangements, pricing your product, packaging and signage, co-marketing with the store, supporting paperwork to accompany your product, maintaining accounts over time and more.

Artist Discussion Panel

A one-hour panel discussion with professional working artists. Panel members (tba) will answer questions from the moderator and audience members, and share their experiences, challenges and lessons learned through working as an artist. This is an opportunity to speak with artists who are currently in the marketplace and ready to talk about opportunities and resources.

Individual Course Details – Day Two

Making Work That Sells 

How do you design a successful collection? Take a great idea and build it into a signature look and concept that fits your ideal customers, and connects with what they value. Ways to set your line apart from others; how to add to perceived value to your work.

Selling Art Online

Online sales of art and handmade goods are growing every day. This presentation addresses the many options to sell work online, including Print on Demand, online galleries, and more. Learn how to avoid the most common mistakes made in online selling; how to give the best presentation and increase sales.

Pricing for Profit

Incorrectly pricing your work can bankrupt your business. This critical session will help you get a handle on expenses and use the correct wholesale and retail pricing formula to grow your business. Part two of this presentation focuses on pricing for fine artists. How to set your price, when to raise your prices, and perceived value.

Building Gallery Relationships

A basic tenet of selling art or handmade work is building strong relationships with your gallery customers. Learn how to partner with your buyers, how to give extraordinary customer service, create repeat sales, and how to handle the biggest asset your small business has – your customer base.

Artist Discussion Panel

A one-hour panel discussion with professional working artists. Panel members (tba) will answer questions from the moderator and audience members, and share their experiences, challenges and lessons learned through working as an artist. This is an opportunity to speak with artists who are currently in the marketplace and ready to talk about opportunities and resources.

Our Speakers

Wendy RosenWendy Rosen founded the American Made Show to give professional craft artists a way to sell directly to galleries and retailers. She also founded The Arts Business Institute, and the American Made Alliance, as well as being the publisher of NICHE Magazine.

 

Carolyn headshot thumbnail 2015Carolyn Edlund is the Executive Director of the Arts Business Institute and brings to ABI decades of successful hands-on experience as a production artist. She writes extensively on business topics and works individually with artists.

 

Nire CookNire Cook, Center for Maine Craft Manager. She has worked for the Maine Crafts Association is various capacities since 2009 and now serves as the Manager of the Center for Maine Craft, a retail store and gallery selling the work of over 300 Maine artists and grossing over $500,000 annually. She is also a fiber artist working in Portland, Maine. 

 

Personalized Business Consultations for Artists – COMPLETELY BOOKED, NO LONGER AVAILABLE

At the end of each workshop day, a limited number of twenty-minute personal consultations will be available for workshop attendees to meet with one of our presenters. Consultations have an additional charge of $30.00. These usually sell out. Register early to secure an appointment. 

 

This event is complete – thanks to all attendees!

Lisa CottoneThe ABI provided me with invaluable tips and insights into how to develop and market my brand most effectively. It has saved me countless dollars and precious time, not to mention the emotional cost of making mistakes. ~ Jewelry artist Lisa Cottone 

 

 

 

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