Artist & Maker Pricing Strategies

At every workshop presented by The Arts Business Institute, we teach pricing strategies. This topic is one of the most challenging and confusing for artists, and is essential to the health of your small business.

Artist Success: Printmakers Talk Business

We asked about the unique nature of their technique, how they explain the value of their work, and how they market and sell.

Managing an Artist’s Legacy

This type of proactive approach toward managing a legacy simplifies collecting, and shares information from a trusted source.

Provide Solutions for Your Customers

Consider your target customer carefully to identify how they think, and what they perceive to be a problem or a need.

Selling to the Heart

There are strong emotional reasons for customers to make that purchase of your handmade work.

Can I Turn My Hobby into a Business?

If you are a hobbyist who wants to make money, you must either hire someone to be the business side of your brain, or you must become a business owner yourself.

Advice from a Successful Production Artist

Matt keeps a production calendar. He knows his monthly production capability, and schedules orders so that he has time to make and ship them on time.

How Discounting Can Hurt Your Art Business

Dropping your prices sends a message to shoppers that can devalue your brand, and create the perception that your handmade work isn’t worth your original prices.

Spread Your Price Points to Gain New Collectors

Here’s another reason that a price point spread matters: the very same customer may be willing to pay a lot more for your work for certain reasons.

Pricing Strategies Course Announced

The Arts Business Institute presents a new online pricing course co-sponsored by F+W Publications.