How to Build an Effective Email Opt-In Form

A monthly email sent to your list is a great way to follow up after in-person meetings, and also to reach out to people who have visited your art website.

Make the Best Ever Artist About Page

Why should the website visitor be interested in you as an artist or maker? Because the story of your inspiration, your concept, and your technique are fascinating.

Art on Silk

We recently interviewed two painters who sell their work in a different format: silk scarves as fashion accessories. They share their stories and strategies on building their small businesses.     Artist Elena Avanesova approaches her business like a seasoned entrepreneur. She explains her inspiration, presentation and marketing, saying,  “When I first created a design inspired by […]

Should You Sell Your Work on Third-Party Sites?

The benefits of third-party sites are that you have a place where your images are easy to upload, and you don’t have to start from scratch or reinvent the wheel.

How to Close More Art Sales

If a shopper is seriously considering your art, but doesn’t commit to the purchase, are you letting them get away?

Artist Profile: Lin Bentley Keeling

As my designs became more improvisational, I began to experience a deeper emotional, spiritual dimension within my artwork.

ABI Offers Online Learning for Artists & Makers

Don’t miss our professional development courses for artists and makers, offered as self-paced e-courses.

Insights from a Gallery Owner

The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.

Display Tips for Your Next Art Show

An overcrowded display is confusing, and can make your work look like commodity items, cheapening them.

Prospecting Tips for Artists Who Wholesale

Looking to gain new wholesale accounts? Customize your approach for best results.     Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]