The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.
An overcrowded display is confusing, and can make your work look like commodity items, cheapening them.
Looking to gain new wholesale accounts? Customize your approach for best results. Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]
Before you can begin your marketing strategy, you should work on writing the all-important content that can best share your art with your audience in a way that emotionally resonates.
You may have had a tough day and the last thing you need is a complaint from a customer who is short-tempered, unhappy or unreasonable.
My years in the gallery allowed me to establish a network of contacts with artists, galleries, and the Montana Arts Council.
At every workshop presented by The Arts Business Institute, we teach pricing strategies. This topic is one of the most challenging and confusing for artists, and is essential to the health of your small business.
Here’s our annual recap of the most popular business articles published during 2016.
We asked about the unique nature of their technique, how they explain the value of their work, and how they market and sell.