How to Build an Effective Email Opt-In Form

A monthly email sent to your list is a great way to follow up after in-person meetings, and also to reach out to people who have visited your art website.

Make the Best Ever Artist About Page

Why should the website visitor be interested in you as an artist or maker? Because the story of your inspiration, your concept, and your technique are fascinating.

Artist Profile: Misty Maynard

I enjoy working with glass because it is so versatile. There are so many variations and techniques that the medium continues to offer new learning opportunities. It is an art form that allows you to continually evolve as an artist.

The Celebrity Connection

Many artists have found an audience through making art that celebrates the celebrity connection, in different mediums and for different purposes

Art on Silk

We recently interviewed two painters who sell their work in a different format: silk scarves as fashion accessories. They share their stories and strategies on building their small businesses.     Artist Elena Avanesova approaches her business like a seasoned entrepreneur. She explains her inspiration, presentation and marketing, saying,  “When I first created a design inspired by […]

Art & Humor

Selling work can be a tough gig. You need to be all over social media and try every online gallery going, taking quality photos of your pieces from various angles.

Artist Profile: Julie Mazzoni

My instinct thus far has been to try every kind of material and method mosaics has to offer, from handmade ceramics to minerals, stone, traditional thick cut smalti glass, glass beads and found objects

Should You Sell Your Work on Third-Party Sites?

The benefits of third-party sites are that you have a place where your images are easy to upload, and you don’t have to start from scratch or reinvent the wheel.

Are You Disorganized? It Could be Hurting Your Art Business

You can have all the creativity in the world, but if you can’t remember which gallery has which piece or find the contact info for that interested buyer, you could be missing out on a potential sale.

Adapt a Sales Mindset and Sell More Art

Your inspired state of mind in the studio helps you design, innovate and create amazing art. Making sales, however, involves someone else’s mindset – that of your customer.