How Direct Mail Marketing Can Boost Your Art Business

Direct mail, in the form of letters, invitations, postcards and other pieces, can help you stand out to your prospective customers, especially since it varies from the standard forms of marketing most often used today.

Artist Profile: Nadia Fairlamb

I make functional and decorative mirrors, many of them with plays on blending universal symbols that are about the inherent connection of all things, which I experience regularly in meditation and dance.

Artist Profile: Sue Majewski

Mosaic artist Sue Majewski presents her portfolio, and speaks about her background and inspiration.     ABI:  How did you originally begin creating mosaics, and how has your style developed?   SM:  In college, I took every type of art class available, from printmaking to bookmaking. Once I started breaking things apart and rearranging pieces, I knew I […]

Insights from a Gallery Owner

The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.

Artist Profile: Sarah Holmes

My business has just launched a collection focused primarily on selling to wholesale accounts.

Artist & Maker Pricing Strategies

At every workshop presented by The Arts Business Institute, we teach pricing strategies. This topic is one of the most challenging and confusing for artists, and is essential to the health of your small business.

Artist Profile: Linden Hills Pottery

Linden Hills Pottery is a popular studio in Wisconsin that creates functional and decorative ware. We spoke with co-owner William Kaufmann about their origins and success.     ABI:  Tell us about your pottery studio and the work that you produce. WK:  Simple acts can have profound outcomes. It was a coming home gift for my wife […]

Top Published Articles of 2016

Here’s our annual recap of the most popular business articles published during 2016.

Artist Profile: Raven Skye McDonough

My current inspirations are drawn from my nightly dreams, the over development of natural habitat for wild life to live and prosper, the vanishing middle class in America, challenges facing women, minorities and the homeless to name a few.

Artist Profile: Rozlyn de Bussey

I was initially traditionally trained in Architectural Glass using a pencil, fine line pens and graph paper.