How Direct Mail Marketing Can Boost Your Art Business

Direct mail, in the form of letters, invitations, postcards and other pieces, can help you stand out to your prospective customers, especially since it varies from the standard forms of marketing most often used today.

Artist Profile: Lisa Farrell

I absolutely love silver…Silver is soft, polishes brilliantly and takes a patina beautifully. I add accents to my pieces with new gold (red brass) and I use thin gold sheet which I apply to the silver using a technique called keum boo.

How to Use Product Descriptions to Sell More of Your Handmade Work

Written descriptions add greatly to the shopping experience and are also vital to increasing your sales.

8 Point Checklist: What To Do Before Marketing Your Art

Before you can begin your marketing strategy, you should work on writing the all-important content that can best share your art with your audience in a way that emotionally resonates.

Artist Profile: Sarah Holmes

My business has just launched a collection focused primarily on selling to wholesale accounts.

Top Published Articles of 2016

Here’s our annual recap of the most popular business articles published during 2016.

How Artists Can Add Multiple Streams of Income

One reason for cultivating more than one method of earning is to keep your income steady throughout the year.

What to Do After You Close the Sale

Collectors in general are very pleased to get to know the artists whose work they own.

4 Marketing Goals that Lead to the Sale

Since it is unlikely that collectors will run across your work exactly when they are shopping for what you make, that means you have to plant a few seeds first that you will harvest later.

American Craft Week Coming Up in October

Participants in all 50 states will be hosting events ranging from exhibitions, studio visits and tours, craft classes and demonstrations, as well as invitations to meet artists in galleries and at festivals.