Kickstarter has tutorials on how to create a solid fundraising campaign. Rowan suggests researching other people’s projects for good ideas so that you can create your own appealing campaign.
Artist Profile: Erika Rosenbaum
February 8, 2013 By Leave a Comment
As a former Gallery Director, I was active in marketing, merchandising, coordinating with artists, and launching gallery exhibitions. This helps me tremendously in understanding the business challenges from the retailer’s perspective, and being able to sell your product to their specific customer base.
Artist Profile: Houston Llew
September 7, 2012 By Leave a Comment
When you read a Spiritile, its story will connect with a certain part of life.
Pinterest Tips for Artists
August 13, 2012 By 2 Comments
This social media platform lets you grow your network like branches on a tree, and isn’t “linear” like Facebook or Twitter.
Why Cause Marketing Really Works
June 13, 2012 By Leave a Comment
Creatives can add value to their work through words, sharing their stories, smart presentation and packaging – and also through connecting themselves with causes that they care about, and that their prospective customers care about also.
Press Kits with the “Wow Factor”
May 23, 2012 By 5 Comments
When you attend a trade show, are you preparing press kits? If you are like 90% of artists, craftspeople and creative entrepreneurs who exhibit, you are not bothering to do so.
Artists – Get Press Savvy and Get Publicity
May 21, 2012 By Leave a Comment
Would you like to reach out to publications that cater to your target customer for inclusion in an article or to be interviewed?
Marketing for Artists & Craftspeople
May 7, 2012 By Leave a Comment
The Arts Business Institute Guide to Marketing for Artists & Craftspeople” is a 133-page comprehensive, interactive business course that provides information on promoting and selling your work, specifically written for artists.
What Makes Wholesale Buyers Tick
April 18, 2012 By 1 Comment
Although wholesale buyers might be a mystery to many artists and craftspeople, they actually have many of the same concerns you do.
Artist Profile: Pamela Whitlock
April 6, 2012 By 4 Comments
My designs are complex weave structures called shadow weave that look very difficult to make but after weaving for over forty years are actually pretty simple to do.
