Are Minimum Orders Important?

Placing a wholesale order

Should artists and craftspeople set a required minimum opening order for wholesale customers? We say “Yes” and here’s why:

Grab this Marketing Course for Artists

Marketing for Artists & Craftspeople

Want to learn how to market your art or craft more effectively? Our popular e-course is now available at a very special price – for a limited time only!

Smart Holiday Merchandising Tips

Dip Chillers

Nancy Markoe displays a large range of handcrafted work from 500 artists in her gallery, in price points to suit any buyer.

Understand How Customers See Your Website

computer keyboard

Ask someone who has never seen your website to take a look and give you their honest opinion.

Artist Profile: Debbie Liu

Rose Bracelet

Most importantly, remember no matter how the trunk show performs, it is a learning experience.

Make an Art Marketing Calendar


Want to sell your work more effectively? Get organized and plan your marketing strategy this year!

Plan Your Art Marketing

Ceramic Work by Lori Pollpeter Ezkenazi

One common problem that artists have is trying a little bit of each and not doing it consistently, or very well.

Very Pinteresting

Profiled Artist Collage

Are you using Pinterest to spread the word about your art or craft? Here are 10 tips for making the most of your pins.

Crowdfunding a Trade Show Booth

Trade Show Booth

Kickstarter has tutorials on how to create a solid fundraising campaign. Rowan suggests researching other people’s projects for good ideas so that you can create your own appealing campaign.

Artist Profile: Erika Rosenbaum

Hexagon earrings in sterling with apatite and amethyst

As a former Gallery Director, I was active in marketing, merchandising, coordinating with artists, and launching gallery exhibitions. This helps me tremendously in understanding the business challenges from the retailer’s perspective, and being able to sell your product to their specific customer base.