Understand How Customers See Your Website

computer keyboard

Ask someone who has never seen your website to take a look and give you their honest opinion.

Artist Profile: Debbie Liu

Rose Bracelet

Most importantly, remember no matter how the trunk show performs, it is a learning experience.

Make an Art Marketing Calendar

calendar

Want to sell your work more effectively? Get organized and plan your marketing strategy this year!

Plan Your Art Marketing

Ceramic Work by Lori Pollpeter Ezkenazi

One common problem that artists have is trying a little bit of each and not doing it consistently, or very well.

Very Pinteresting

Profiled Artist Collage

Are you using Pinterest to spread the word about your art or craft? Here are 10 tips for making the most of your pins.

Crowdfunding a Trade Show Booth

Trade Show Booth

Kickstarter has tutorials on how to create a solid fundraising campaign. Rowan suggests researching other people’s projects for good ideas so that you can create your own appealing campaign.

Artist Profile: Erika Rosenbaum

Hexagon earrings in sterling with apatite and amethyst

As a former Gallery Director, I was active in marketing, merchandising, coordinating with artists, and launching gallery exhibitions. This helps me tremendously in understanding the business challenges from the retailer’s perspective, and being able to sell your product to their specific customer base.

Artist Profile: Houston Llew

stack of handmade tiles

When you read a Spiritile, its story will connect with a certain part of life.

Pinterest Tips for Artists

Pinterest Logo

This social media platform lets you grow your network like branches on a tree, and isn’t “linear” like Facebook or Twitter.

Why Cause Marketing Really Works

Collage art woman's face

Creatives can add value to their work through words, sharing their stories, smart presentation and packaging – and also through connecting themselves with causes that they care about, and that their prospective customers care about also.