Why Wholesaling Works

Yes, it's true! Some artists are just crazy about selling wholesale.

Wholesaling works because it is based on repeat business. This is the engine that builds your business, and that leverages your time.

Artist as Salesperson

Making a Sale

Face-to-face selling get the most honest feedback.

Trade Show Strategies: Pre-Show Marketing

Trade Show

Are you exhibiting at trade shows this year? Boost your opportunities and sales with these marketing strategies that reach out in advance of the event:

10 Ways to Make Your Booth Trade Show Ready

Willi Nilli booth

Give some breathing space to your art so that booth visitors can see it clearly, without too much distraction.

Are Minimum Orders Important?

Placing a wholesale order

Should artists and craftspeople set a required minimum opening order for wholesale customers? We say “Yes” and here’s why:

Grab this Marketing Course for Artists

Marketing for Artists & Craftspeople

Want to learn how to market your art or craft more effectively? Our popular e-course is now available at a very special price – for a limited time only!

Smart Holiday Merchandising Tips

Dip Chillers

Nancy Markoe displays a large range of handcrafted work from 500 artists in her gallery, in price points to suit any buyer.

Understand How Customers See Your Website

computer keyboard

Ask someone who has never seen your website to take a look and give you their honest opinion.

Artist Profile: Debbie Liu

Rose Bracelet

Most importantly, remember no matter how the trunk show performs, it is a learning experience.

Make an Art Marketing Calendar


Want to sell your work more effectively? Get organized and plan your marketing strategy this year!