Who Is Your Customer?

Be observant, and ask questions of prospective customers you are meeting face-to-face.

Fast Start Marketing for Artists & Makers

Fast Start Marketing for Artists & Makers is a new four-week online course that presents materials appropriate for fine artists and craft artists who are serious about selling their work.

6 Tips for Artists & Makers Who Want More Publicity

Make it easy for your network partners to spread the word for you

Selling to the Heart

There are strong emotional reasons for customers to make that purchase of your handmade work.

Can I Turn My Hobby into a Business?

If you are a hobbyist who wants to make money, you must either hire someone to be the business side of your brain, or you must become a business owner yourself.

The Power of Customer Testimonials

A testimonial is a statement about the value of your product, the experience of the customer, and their satisfaction level.

Checklist for Professional Presentation

Review our checklist to see what is in already in place in your own small business, and what steps you need to take to improve your presentation.

Hobbyists and Mass Producers Don’t Matter (unless you let them)

When you stop being concerned about what everyone else is doing, you can focus your energy on your highest priorities.

Are You Making These Mistakes with Online Art Sales?

Whether you are selling from your own website or using a third-party site, avoid these mistakes that cost you sales and opportunities.

5 Ways to Improve Your Art Website About Page

The About page is one of the most visited pages on any art website. Is yours doing the best job possible to represent you?