Plan Your Art Marketing

Ceramic Work by Lori Pollpeter Ezkenazi

One common problem that artists have is trying a little bit of each and not doing it consistently, or very well.

Very Pinteresting

Profiled Artist Collage

Are you using Pinterest to spread the word about your art or craft? Here are 10 tips for making the most of your pins.

Crowdfunding a Trade Show Booth

Trade Show Booth

Kickstarter has tutorials on how to create a solid fundraising campaign. Rowan suggests researching other people’s projects for good ideas so that you can create your own appealing campaign.

Artist Profile: Erika Rosenbaum

Hexagon earrings in sterling with apatite and amethyst

As a former Gallery Director, I was active in marketing, merchandising, coordinating with artists, and launching gallery exhibitions. This helps me tremendously in understanding the business challenges from the retailer’s perspective, and being able to sell your product to their specific customer base.

Artist Profile: Houston Llew

stack of handmade tiles

When you read a Spiritile, its story will connect with a certain part of life.

Pinterest Tips for Artists

Pinterest Logo

This social media platform lets you grow your network like branches on a tree, and isn’t “linear” like Facebook or Twitter.

Why Cause Marketing Really Works

Collage art woman's face

Creatives can add value to their work through words, sharing their stories, smart presentation and packaging – and also through connecting themselves with causes that they care about, and that their prospective customers care about also.

Press Kits with the “Wow Factor”

Trade Show Press Kits

When you attend a trade show, are you preparing press kits? If you are like 90% of artists, craftspeople and creative entrepreneurs who exhibit, you are not bothering to do so.

Artists – Get Press Savvy and Get Publicity

Newspaper image

Would you like to reach out to publications that cater to your target customer for inclusion in an article or to be interviewed?

Marketing for Artists & Craftspeople

Marketing for Artists and Craftspeople

The Arts Business Institute Guide to Marketing for Artists & Craftspeople” is a 133-page comprehensive, interactive business course that provides information on promoting and selling your work, specifically written for artists.