Artist Profile: Barbara Klar


Somehow when a celebrity endorses an artist, the work becomes more legitimate.

Why Pre-Show Marketing Matters

Trade Show

Contact your existing accounts and hot prospects through email, social media, direct mail and by phone to grab their attention.

Your Holiday Marketing Checklist

Holiday Checklist

Reach out every day to your customer base and make it easy for people to see your art, and buy your art.

Does Discounting Hurt Your Art Business?

Letters Spelling Big Sale As Symbol for Discounts And Promotions

Artists don’t always have confidence in the prices they have set, or are afraid that sales will be lacking, and so they are willing to reduce them, believing it will increase interest from buyers.

Sell More Work through Word of Mouth


Studies show that customers trust word of mouth recommendations far more than advertisements.

Art + Business: Get the opportunities you want! Share Your Unique Story


Having a clear, unique story that you feel confident telling is the first step in getting your work out there and known!

Mixed Media Art Magazine Offer for ABI Readers

Artist Collage

As a special offer for readers of The Arts Business Institute blog, the editor of Mixed Media Art Magazine has 97 free annual subscriptions available, and you are invited to receive one of them.

How to Keep Your Sales Steady

Making a Sale

It takes between 7 – 10 “touches” for people to remember you. You have to make contact to make sales.

Why Wholesaling Works

Yes, it's true! Some artists are just crazy about selling wholesale.

Wholesaling works because it is based on repeat business. This is the engine that builds your business, and that leverages your time.

Artist as Salesperson

Making a Sale

Face-to-face selling get the most honest feedback.