This is an excerpt from the popular e-course “Guide to Marketing for Artists & Craftspeople” which is available from The Arts Business Institute. Find it here. Establishing a brand visually means using a consistent, recognizable look in all materials and communications. Your body of work has a recognizable style. So does your business. […]
Do you want a piece of the multi-billion dollar market in art and handmade goods? Stake your claim.
I especially saw an increase online for my small sculptures. This shifted my focus and I created a new business model and artist identity.
Photos that show your work in situ also share the scale and impact of the art.
In 2009, the Maine Crafts Association began to honor individual Maine craft artists each year by awarding Master Crafts Artist recognition for a body of work that is exceptional
Your list is permission-based, meaning that others agree to receive updates from you about your work.
The proven way to communicate over time most effectively is through sending email.
There are naturally slow periods for all businesses, when you know that sales are rarely made.
What is really compelling about what you do? Gauge the response and see what leads to further interest in your work.