Strengthening Artists and Local Communities

In 2009, the Maine Crafts Association began to honor individual Maine craft artists each year by awarding Master Crafts Artist recognition for a body of work that is exceptional

How to Start an Email Marketing Program

Your list is permission-based, meaning that others agree to receive updates from you about your work.

What’s the Most Effective Art Marketing Method?

The proven way to communicate over time most effectively is through sending email.

Keep Your Marketing Machine Going

There are naturally slow periods for all businesses, when you know that sales are rarely made.

Telling Your Artist Story – Part Two

What is really compelling about what you do? Gauge the response and see what leads to further interest in your work.

Know Your Target Market

When you truly care about and are committed to the niche you are approaching, you understand and “click” with the people there.

6 Ways to Increase Business with Your Existing Gallery Accounts

When your work sells well, these additional pieces might just belong in their store, too.

Is Your Art Website Mobile-Friendly?

Websites that are not mobile-friendly are frustrating to read and view.

Niche Markets in the New Economy

Trade shows, conventions and other opportunities exist for specialty items that appeal to the core audience for these markets.

Use QR Codes to Share Your Art

You’re familiar with these quirky codes, which are like barcodes with super powers. They direct people to any web page you want to share.