Most of your email content should not be trying to make a sale, but should focus on making a connection with people who are interested.
Your art website is your headquarters on the internet, open to a global audience.
We recommend that artists strongly consider having a shopping cart on their website too, if it is appropriate for their work.
Your email list is permission-based, meaning that people agree to allow you to contact them about your art or handmade work.
These five articles published by The Arts Business Institute in 2015 got the most readership and shares.
Even if you are not a new exhibitor at the trade show event, you can get on a buyer’s “hot list” by promoting your work ahead of time and inviting show goers to visit your booth.
Currently, plans are in place for Colour In Your Life to film six artists in California, but the crew will be back in the United States next year to do mor
This is an excerpt from the popular e-course “Guide to Marketing for Artists & Craftspeople” which is available from The Arts Business Institute. Find it here. Establishing a brand visually means using a consistent, recognizable look in all materials and communications. Your body of work has a recognizable style. So does your business. […]
Do you want a piece of the multi-billion dollar market in art and handmade goods? Stake your claim.