Pre-Show Marketing Tips

Even if you are not a new exhibitor at the trade show event, you can get on a buyer’s “hot list” by promoting your work ahead of time and inviting show goers to visit your booth.

Taking Artist Promotion to the Next Level

Currently, plans are in place for Colour In Your Life to film six artists in California, but the crew will be back in the United States next year to do mor

Tips for Branding Your Art Business

This is an excerpt from the popular e-course “Guide to Marketing for Artists & Craftspeople” which is available from The Arts Business Institute. Find it here.     Establishing a brand visually means using a consistent, recognizable look in all materials and communications. Your body of work has a recognizable style. So does your business. […]

What’s Your Artist Myth?

Do you want a piece of the multi-billion dollar market in art and handmade goods? Stake your claim.

Artist Profile: Yenny Cocq

I especially saw an increase online for my small sculptures. This shifted my focus and I created a new business model and artist identity.

Smart Strategy: In Situ Photos

Photos that show your work in situ also share the scale and impact of the art.

Strengthening Artists and Local Communities

In 2009, the Maine Crafts Association began to honor individual Maine craft artists each year by awarding Master Crafts Artist recognition for a body of work that is exceptional

How to Start an Email Marketing Program

Your list is permission-based, meaning that others agree to receive updates from you about your work.

What’s the Most Effective Art Marketing Method?

The proven way to communicate over time most effectively is through sending email.

Keep Your Marketing Machine Going

There are naturally slow periods for all businesses, when you know that sales are rarely made.