Trade shows, conventions and other opportunities exist for specialty items that appeal to the core audience for these markets.
You’re familiar with these quirky codes, which are like barcodes with super powers. They direct people to any web page you want to share.
Sometimes, publications solicit submissions from artists who want press exposure. Make sure you read the instructions, and follow them.
Have you ever gotten an inquiry about a commission, or met someone at a retail show who is interested in a particular piece of art, but you never followed up with them?
Somehow when a celebrity endorses an artist, the work becomes more legitimate.
Contact your existing accounts and hot prospects through email, social media, direct mail and by phone to grab their attention.
Reach out every day to your customer base and make it easy for people to see your art, and buy your art.
Artists don’t always have confidence in the prices they have set, or are afraid that sales will be lacking, and so they are willing to reduce them, believing it will increase interest from buyers.
Studies show that customers trust word of mouth recommendations far more than advertisements.
Having a clear, unique story that you feel confident telling is the first step in getting your work out there and known!