Thinking of trying a new direction, or a radical shift in design? Test your new work out in the public arena.
Artist Profile: Francy Blumhagen
January 27, 2012 By 1 Comment
Most people who buy Salmonberry Studio notecards do frame them, realizing they are actually small pieces of art.
Artist Profile: Cindy Pacileo
January 20, 2012 By Leave a Comment
I have been able to extend my market from traditional galleries and craft shops to include shops with a pet theme, wildlife and nature centers, birding shops, animal rescue shops and museum shops.
How to Qualify Your Customers
November 9, 2011 By Leave a Comment
Experienced salespeople in every industry (and that includes artists and craftspeople) know that in order to start the sales process, it’s necessary to “qualify” the prospect first. This means gathering information which tells you whether they are in the position to do business with you.
Artist Profile: Matt Bezak
October 14, 2011 By 1 Comment
Being flexible is key to working with retailers in this economic climate. So is loyalty. I provide loyalty to my accounts and get loyalty in return.
From Etsy to… Selling Your Art in Galleries & Shops
October 5, 2011 By 3 Comments
Wholesaling your work to retail stores and galleries is a natural progression for artists who want to grow their business beyond their experience with an Etsy shop.
Knitwear Designers Tap into Green Market
September 17, 2011 By Leave a Comment
Attracting Customers to Your Trade Show Booth
January 25, 2011 By 2 Comments
By Wendy Rosen At any wholesale craft market, gift show or trade show event you have just 3 seconds to grab the attention of a buyer. There are several “tricks of the trade” to draw potential new customers to your great artwork… some are obvious, others are covert. Here are just some of the secrets [...]