How to Build an Effective Email Opt-In Form

A monthly email sent to your list is a great way to follow up after in-person meetings, and also to reach out to people who have visited your art website.

Display Tips for Your Next Art Show

An overcrowded display is confusing, and can make your work look like commodity items, cheapening them.

8 Point Checklist: What To Do Before Marketing Your Art

Before you can begin your marketing strategy, you should work on writing the all-important content that can best share your art with your audience in a way that emotionally resonates.

Use the Right Images for Your Art Marketing

Have you ever watched a photograph on a website load slowly, in tiny increments?

6 Tips for Artists & Makers Who Want More Publicity

Make it easy for your network partners to spread the word for you

The Power of Customer Testimonials

A testimonial is a statement about the value of your product, the experience of the customer, and their satisfaction level.

Partner Up for Your Next Open Studio

Adding more artists to your sale doesn’t diminish your slice of the pie. The goal is to make the pie larger!

See and Be Seen

As frustrating as it may seem, making art or handmade work is only half of the equation. You simply cannot “make it and they will come.”

Get Some Press

Want some publicity for your small creative business? Use these tips to reach out and get noticed.     Reporters and editors are always looking for newsworthy stories to write articles for their publications and blogs – and artists are newsworthy! Do you need your share of press coverage to jump start your marketing this […]

5 Ways to Improve Your Art Website About Page

The About page is one of the most visited pages on any art website. Is yours doing the best job possible to represent you?