Linden Hills Pottery is a popular studio in Wisconsin that creates functional and decorative ware. We spoke with co-owner William Kaufmann about their origins and success. ABI: Tell us about your pottery studio and the work that you produce. WK: Simple acts can have profound outcomes. It was a coming home gift for my wife […]
Your presence as the artist at a fair or festival is important, and what you do has a direct effect on sales. Keep these tips in mind for maximum engagement and increased sales. Be accessible. It’s amazing how many times exhibitors are simply not in their booths during festival hours. At times this may be […]
There are clear benefits to selling your handmade work directly to the public in a face-to-face environment.
I designed similar and complimentary pieces and eventually built whole collections around my best selling jewelry.
Making a point to meet and introduce yourself to local business owners can really help get your business off the ground.
If you’ve been in “show business” long enough, you’ve had some oh-so-dreadful experiences that you may want to forget.
Once you have exhibited at a show, evaluate your experience and decide whether it is worth repeating.
Before you do another show, make sure you are prepared to offer the best customer service possible to your customers, and maximize sales at the event as well as afterwards.
Before you plan your show schedule, before you promote … choose your market. Many artists run their businesses hoping that customers who come across their work will choose to buy from them. Actually, it is very much the other way around; through your intention, planning, strategies, and actions, you choose your customers. It’s […]