We recently interviewed two painters who sell their work in a different format: silk scarves as fashion accessories. They share their stories and strategies on building their small businesses. Artist Elena Avanesova approaches her business like a seasoned entrepreneur. She explains her inspiration, presentation and marketing, saying, “When I first created a design inspired by […]
If a shopper is seriously considering your art, but doesn’t commit to the purchase, are you letting them get away?
The realistic cat portraits are my serious art projects. The whimsical cats are just for fun and to make people smile.
Looking to gain new wholesale accounts? Customize your approach for best results. Sending out emails, and using direct mail to send line sheets and marketing materials, are common ways to introduce your handmade collection to prospective wholesale customers. Before you do so, you should verify that the recipients are a good fit for […]
At every workshop presented by The Arts Business Institute, we teach pricing strategies. This topic is one of the most challenging and confusing for artists, and is essential to the health of your small business.
Linden Hills Pottery is a popular studio in Wisconsin that creates functional and decorative ware. We spoke with co-owner William Kaufmann about their origins and success. ABI: Tell us about your pottery studio and the work that you produce. WK: Simple acts can have profound outcomes. It was a coming home gift for my wife […]
I have had the good fortune to live on three different continents and it is through my drawing that I have discovered different cultures and people.
Basic forms and shapes, and simple handmade pieces don’t have that important signature look, and their perceived value is lower than more complex, unusual pieces.
If there is a truly interested prospect, you know it. They say the right things, and their body language indicates that they are seriously considering a purchase.