May 17, 2012

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9 Ways Craft Artists Can Prevent Knock-offs

September 26, 2011 By 6 Comments
Trade Show

Good design and new creative ideas truly are the most valuable assets any artist has. In fact, equipment, talent, and acquired skill all fall in line of importance after an artist’s ability to craft a strong, yet unique design.

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How Cross-Selling Led to Evolution of a Craft Product Line

September 14, 2011 By Leave a Comment

Artist Jenifer Green discusses the evolution of her line, starting with wooden candle holders. With an eye toward cross-selling candles to go with them, she ended up developing a candle line which has been a mainstay for her business.

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Artist Profile: Stepper Brothers

September 9, 2011 By Leave a Comment
Mark & David Stepper

David & I both worked full time in corporate marketing jobs before launching Sculptures by Stepper. We experienced firsthand the challenges companies face trying to source out innovative high quality gifts for their employees & customers.

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How to Add Value to Your Art and Increase Profits

September 5, 2011 By 16 Comments
Dramatic jewelry booth

Buyers who are considering a purchase of your art are making a judgment based on their perception of the “value” of the piece.

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20 Cheapskate Trade Show Booth Ideas

August 24, 2011 By 7 Comments
JB1_5874

Twenty tried and true ideas for setting up a great-looking trade show booth on a shoestring.

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Pricing Your Artwork

January 30, 2011 By 1 Comment

You must know your “actual perceived value” in the best gallery opportunity you can find. The farther away from home your work is… the higher the value!

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Adding Value to your Artwork

January 29, 2011 By Leave a Comment

Does your artwork speak for itself? Probably not! Every object, product or work of art needs a little help translating your message to a potential customer.

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Understanding Cost of Sale for Artists

January 28, 2011 By Leave a Comment

While travel expenses are obvious, there are hidden expenses that few artists count. Time out of the studio is one often neglected item.

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Retail Art Fairs vs Wholesale Shows

January 27, 2011 By 2 Comments

Are you selling your work at half-price? Probably not. If you select only the “better” art fairs you’ll be able to increase your retail prices. Most artists at “average” retail fairs are already selling at wholesale!

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