I have found that my best marketing strategy is participating in direct sales with the customers through art and craft festivals.
Artist Profile: Al Stephens
May 3, 2013 By Leave a Comment
To accommodate existing accounts, Al now contacts his top customers before each show to let them know that his schedule will be very booked.
Creating Urgency to Buy
April 29, 2013 By Leave a Comment
You may want to use some incentives in your own business, too – but keep in mind to be very selective in your timing and your message.
Artist Profile: Keri Joy Colestock
April 26, 2013 By Leave a Comment
I believe that everything happens for a reason and I accept I am exactly where I am supposed to be today.
Reviving Old Accounts
April 10, 2013 By Leave a Comment
If some accounts have fallen away, it doesn’t necessarily mean they won’t order again.
Improve Your Sales Techniques
March 25, 2013 By 1 Comment
Just because you are good at making art doesn’t mean you are so great at making sales. It’s a constant struggle for many creative entrepreneurs who may not necessarily have the knowledge to master the skills of customer engagement.
Legal Help for Artists
March 13, 2013 By Leave a Comment
Most artists don’t often think about working with lawyers, but legal professionals can be very helpful to you in a number of different ways. Let’s take a look at how it can benefit your business by getting good legal counsel: 1. Setting up your business structure. Are you interested in forming an LLC or a [...]
Crafting an American Style
March 11, 2013 By Leave a Comment
“Crafting an American Style” is a 60-minute video production which has been aired on PBS. It explores the history of American craft, starting with a look at immigrants in the 19th century and the rich cultures and traditions they brought from their homelands.
Artist Profile: Wendy Durand
February 22, 2013 By 3 Comments
Functionality to me is secondary to the pleasure of the form… but, I am pleased when my work has a purpose as well. I want people to want to touch my work and for my work to touch them.
Don’t Miss this Business Learning Opportunity
February 6, 2013 By Leave a Comment
A self-tour of the show floor of the Buyers Market, the largest trade show in the country for handmade luxury goods, is a feature of this workshop which other workshops cannot offer.
