Radical redevelopment of your product line isn’t necessary – keep your bestsellers, and make subtle improvements. Then, watch the market response.
Partner with Your Galleries
January 25, 2012 By 8 Comments
Times have changed. Competition is stiff, and running a gallery becomes more expensive all the time. Successful artists know that they need to provide more than just merchandise to their gallery customers
Artist Profile: Cindy Pacileo
January 20, 2012 By Leave a Comment
I have been able to extend my market from traditional galleries and craft shops to include shops with a pet theme, wildlife and nature centers, birding shops, animal rescue shops and museum shops.
5 Ways to Improve Your Product Design
January 18, 2012 By 1 Comment
When galleries and store buyers speak with artists, sales reps or agents, the first question they ask is, “What’s new?” If you don’t offer new product, you are losing sales.
What Do Galleries Want?
January 11, 2012 By Leave a Comment
What you may not realize is that many of these retailers got their start in the business as working artists themselves. They understand your challenges.
How to Provide Outrageously Good Customer Service
January 4, 2012 By 4 Comments
Customer service is actually an investment in your business, because your existing customer base is your source for repeat business and referrals.
Artist Profile: Annamarie Sabo
December 23, 2011 By Leave a Comment
On my walkabouts through nature, I have discovered a moment that I call the point of emergence. It is the moment when I can see within the botanical a pattern, texture or sculptural element that will become the wearable art piece.
Artist Profile: Kim Dailey
December 9, 2011 By 2 Comments
One of the things that I learned as a salesmen was that you had to make yourself stand out in order to be remembered. I learned that showing appreciation for my customers for their business made me stand out from my competition.
How One Artist Used Companion Marketing to Grow Her Business
December 5, 2011 By 1 Comment
Patti Dowse is the owner of Erda Leather in Cambridge, Maine, which produces leather and fabric purses and accessories for women. With forty years in the business, she has a knack for marketing and has used several creative techniques to open many new wholesale accounts.
How to Qualify Your Customers
November 9, 2011 By Leave a Comment
Experienced salespeople in every industry (and that includes artists and craftspeople) know that in order to start the sales process, it’s necessary to “qualify” the prospect first. This means gathering information which tells you whether they are in the position to do business with you.