Customer service is actually an investment in your business, because your existing customer base is your source for repeat business and referrals.
Artist Profile: Annamarie Sabo
December 23, 2011 By Leave a Comment
On my walkabouts through nature, I have discovered a moment that I call the point of emergence. It is the moment when I can see within the botanical a pattern, texture or sculptural element that will become the wearable art piece.
Artist Profile: Kim Dailey
December 9, 2011 By 2 Comments
One of the things that I learned as a salesmen was that you had to make yourself stand out in order to be remembered. I learned that showing appreciation for my customers for their business made me stand out from my competition.
How One Artist Used Companion Marketing to Grow Her Business
December 5, 2011 By 1 Comment
Patti Dowse is the owner of Erda Leather in Cambridge, Maine, which produces leather and fabric purses and accessories for women. With forty years in the business, she has a knack for marketing and has used several creative techniques to open many new wholesale accounts.
How to Qualify Your Customers
November 9, 2011 By Leave a Comment
Experienced salespeople in every industry (and that includes artists and craftspeople) know that in order to start the sales process, it’s necessary to “qualify” the prospect first. This means gathering information which tells you whether they are in the position to do business with you.
Artist Profile: Susanne Williams
October 21, 2011 By 1 Comment
When professionals offer criticism of your work, listen to them. They are not critiquing you personally. They are simply helping your work improve so you can succeed.
How to Live with Retail Exclusivity Policies
October 19, 2011 By 1 Comment
Giving an “exclusive” means that you agree not to sell your work to competing retailers within a certain area, so as to let your existing account be the destination where local customers seek out your work.
A Business Based on “American Made”
September 17, 2011 By Leave a Comment
How Wholesaling Completely Changed My Business
September 17, 2011 By Leave a Comment
Knitwear Designers Tap into Green Market
September 17, 2011 By Leave a Comment