May 19, 2013

Artist Profile: Jade’s Menagerie

Dragonfly Set

I have found that my best marketing strategy is participating in direct sales with the customers through art and craft festivals.

How to Use Your Artist’s Statement

Your Artist's Statement

Once you have an artist’s statement that works for you how can you make use of it? Here are a few suggestions.

How to Write an Artist’s Statement That Works

hand writing

A well-crafted artist statement helps you define who you are as an artist, explain your motivation and your inspiration.

How to Get Rejected Every Time

art show crowd

Submitting your art or craft work to a jury? Here’s how to guarantee your results. Bad ones.

Artist Profile: Al Stephens

Infinity Candleholder by Al Stephens

To accommodate existing accounts, Al now contacts his top customers before each show to let them know that his schedule will be very booked.

Creating Urgency to Buy

Shopping at a Trade Show

You may want to use some incentives in your own business, too – but keep in mind to be very selective in your timing and your message.

Business Grant Program for Women Entrepreneurs

Eileen Fisher Logo

The grant is a welcome boost for small entrepreneurs who may have difficulty accessing credit, which is often difficult to obtain.

Artist Profile: Charan Sachar

Detail of handbuilt ceramic vases

To make it easier for them, I promote suggesting starter packages which would include my best sellers.

Reviving Old Accounts

Jewelry Shopper

If some accounts have fallen away, it doesn’t necessarily mean they won’t order again.

Making Art and Making Mistakes

View with Room by Carol McIntyre

Could you have learned how to ride a bike without skinning a few knees?