We recently interviewed two painters who sell their work in a different format: silk scarves as fashion accessories. They share their stories and strategies on building their small businesses. Artist Elena Avanesova approaches her business like a seasoned entrepreneur. She explains her inspiration, presentation and marketing, saying, “When I first created a design inspired by […]
Selling work can be a tough gig. You need to be all over social media and try every online gallery going, taking quality photos of your pieces from various angles.
You can have all the creativity in the world, but if you can’t remember which gallery has which piece or find the contact info for that interested buyer, you could be missing out on a potential sale.
Your inspired state of mind in the studio helps you design, innovate and create amazing art. Making sales, however, involves someone else’s mindset – that of your customer.
Don’t miss our professional development courses for artists and makers, offered as self-paced e-courses.
The more clearly artists understand the needs and practices of wholesale buyers, the better they can anticipate and work closely with them for mutual benefit.
You may have had a tough day and the last thing you need is a complaint from a customer who is short-tempered, unhappy or unreasonable.
At every workshop presented by The Arts Business Institute, we teach pricing strategies. This topic is one of the most challenging and confusing for artists, and is essential to the health of your small business.
Linden Hills Pottery is a popular studio in Wisconsin that creates functional and decorative ware. We spoke with co-owner William Kaufmann about their origins and success. ABI: Tell us about your pottery studio and the work that you produce. WK: Simple acts can have profound outcomes. It was a coming home gift for my wife […]