How to Deal with Difficult Customers

You may have had a tough day and the last thing you need is a complaint from a customer who is short-tempered, unhappy or unreasonable.

Artist & Maker Pricing Strategies

At every workshop presented by The Arts Business Institute, we teach pricing strategies. This topic is one of the most challenging and confusing for artists, and is essential to the health of your small business.

Artist Profile: Linden Hills Pottery

Linden Hills Pottery is a popular studio in Wisconsin that creates functional and decorative ware. We spoke with co-owner William Kaufmann about their origins and success.     ABI:  Tell us about your pottery studio and the work that you produce. WK:  Simple acts can have profound outcomes. It was a coming home gift for my wife […]

Top Published Articles of 2016

Here’s our annual recap of the most popular business articles published during 2016.

Build Your Art Business Locally

The easiest place to sell your work might be right near your home. Use these tips to meet local business people, contacts and collectors.

Your Handmade Work and the Gift Market

The holiday season is the biggest time for gift buying, with fourth quarter making or breaking many stores’ sales quotas for the year.

How Artists Can Add Multiple Streams of Income

One reason for cultivating more than one method of earning is to keep your income steady throughout the year.

Art Sales Strategy: Create Urgency

These selling strategies help to create a sense of urgency, encouraging buyers to pull out their wallets and make the commitment to buy now.

The Importance of a Landing Page in Your Marketing Campaigns

Your website represents you, your brand, and your product. However, over half of the people who land on a website page stay for less than fifteen seconds.

What to Do After You Close the Sale

Collectors in general are very pleased to get to know the artists whose work they own.