Most people who buy Salmonberry Studio notecards do frame them, realizing they are actually small pieces of art.
Artist Profile: Cindy Pacileo
January 20, 2012 By Leave a Comment
I have been able to extend my market from traditional galleries and craft shops to include shops with a pet theme, wildlife and nature centers, birding shops, animal rescue shops and museum shops.
What Do Galleries Want?
January 11, 2012 By Leave a Comment
What you may not realize is that many of these retailers got their start in the business as working artists themselves. They understand your challenges.
Artist Profile: Mary DeMarco
January 6, 2012 By Leave a Comment
An explosion of business put LaContessa products in the jewelry cases of many major retailers. At one time, they had at least twenty sales reps selling their line to stores throughout the country. They decided to open their own retail store in 1993, and “LaTerra” was born.
Where’s The Money?
December 28, 2011 By 4 Comments
People who diversify become more secure, as they have income sources which can fill in holes in the calendar year, or cover expenses when other sources dry up.
New Year’s Resolutions for Artists
December 26, 2011 By Leave a Comment
The end of the year is almost upon us; a good time to review what happened in 2011 and what we plan for our businesses in 2012. Some artist friends share their New Year’s resolutions.
Artist Profile: Annamarie Sabo
December 23, 2011 By Leave a Comment
On my walkabouts through nature, I have discovered a moment that I call the point of emergence. It is the moment when I can see within the botanical a pattern, texture or sculptural element that will become the wearable art piece.
Artist Profile: Kim Dailey
December 9, 2011 By 2 Comments
One of the things that I learned as a salesmen was that you had to make yourself stand out in order to be remembered. I learned that showing appreciation for my customers for their business made me stand out from my competition.
How One Artist Used Companion Marketing to Grow Her Business
December 5, 2011 By 1 Comment
Patti Dowse is the owner of Erda Leather in Cambridge, Maine, which produces leather and fabric purses and accessories for women. With forty years in the business, she has a knack for marketing and has used several creative techniques to open many new wholesale accounts.
Artist as Brand
November 30, 2011 By 4 Comments
Your brand is also about the philosophy, practices, values and integrity of your business. It conveys a thoughtful, pulled-together, mature business. It includes your customer service, your packaging, your pricing, your exclusivity.