The end of the year is almost upon us; a good time to review what happened in 2011 and what we plan for our businesses in 2012. Some artist friends share their New Year’s resolutions.
Artist Profile: Annamarie Sabo
December 23, 2011 By Leave a Comment
On my walkabouts through nature, I have discovered a moment that I call the point of emergence. It is the moment when I can see within the botanical a pattern, texture or sculptural element that will become the wearable art piece.
Artist Profile: Kim Dailey
December 9, 2011 By 2 Comments
One of the things that I learned as a salesmen was that you had to make yourself stand out in order to be remembered. I learned that showing appreciation for my customers for their business made me stand out from my competition.
How One Artist Used Companion Marketing to Grow Her Business
December 5, 2011 By 1 Comment
Patti Dowse is the owner of Erda Leather in Cambridge, Maine, which produces leather and fabric purses and accessories for women. With forty years in the business, she has a knack for marketing and has used several creative techniques to open many new wholesale accounts.
Artist as Brand
November 30, 2011 By 4 Comments
Your brand is also about the philosophy, practices, values and integrity of your business. It conveys a thoughtful, pulled-together, mature business. It includes your customer service, your packaging, your pricing, your exclusivity.
Meet the Galleries!
November 14, 2011 By Leave a Comment
Meet the Galleries event takes place on Day 2 of the Workshop. Participants bring samples of their own work to be displayed in a separate section of the show during designated hours. Real gallery owners and buyers will examine their product line and give written evaluations and suggestions on how participants can successfully launch their emerging businesses and lines into the marketplace.
How to Live with Retail Exclusivity Policies
October 19, 2011 By 1 Comment
Giving an “exclusive” means that you agree not to sell your work to competing retailers within a certain area, so as to let your existing account be the destination where local customers seek out your work.
Trends to Watch for 2012
October 10, 2011 By 5 Comments
There are a number of exciting trends developing and evolving in the fashion/accessories/giftware/home décor market as we prepare to go into the coming year. See how many new trends you recognize. Do you use any of these elements in your own designs?
Artist Profile: Doreen Kassel
October 7, 2011 By 6 Comments
At first I thought Etsy could be the business. But I realized the sales needed for a good income couldn’t come exclusively from Etsy, at least not for me.
Branching Out Beyond Etsy
October 3, 2011 By 4 Comments
Moving beyond Etsy means that you are serious and committed to the hard work of building a career with your handmade work. Essential to that is a full understanding of the business end.