Workshop Bonus Articles

ADDITIONAL READING:  MARKETING, SALES and SHOW TIPS FOR ARTISTS

Articles by Carolyn Edlund, Executive Director, The Arts Business Institute

The Power of Consultative Selling

How to Make Your Customers Fall in Love with You

How to Make Greater Wholesale Impact

Why You Must Start an Email Marketing Campaign

What Artists Can Learn from the Giftware Business

7 Ways to Sell One of a Kind Items Wholesale

25 Great Promotional Ideas for Artist Postcards

Maximize Your Impact: Print Ads for Artists

What Makes Wholesale Buyers Tick

Shooting Fish in a Barrel

How to Grow Your Business Through Referrals

Creative Marketing for Artists

Sales Skills for Artists: 12 Ways to Head Off Objections

Sales Skills for Artists: Handling Objections During a Sale

Why They Buy

Make an Art Marketing Calendar

Press Kits with the “Wow Factor”

Checklist for Wholesale Show Success

How to Sell to Major Retailers

Connecting Emotionally with Your Customer

Using Testimonials in Your Art Business

Target Your Market

Close Sales Faster with This New Phone App

Telling Your Artist Story

Artists, Do You Need an Agent?

8 Ways to Improve Your Online Portfolio

Sell More Artwork with In Situ Photos

How to Create an Artist Email Newsletter That Works

How to Provide Outrageously Good Customer Service

How to Scale Your Art Business

The Power of Repeat Sales

How to Make a Line Sheet

20 Cheapskate Trade Show Booth Ideas 

and if you are interested in online commerce …

250+ Places Artists Can Sell Their Work Online

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