Feb 18-19, 2012 Join us for a two day workshop to help you grow your craft business into a sustainable career.
ONLINE REGISTRATION NOW CLOSED
On-site regsitration available on a limited first come first serve basis.
Saturday February 18th
Why Wholesale. Wholesale 101. with Bruce Baker
10:30-12:30p What benefits will wholesaling bring to your business and your quality of life? This session will debunk the myths of wholesaling and address the questions artists need to ask themselves about product line, production costs, and studio time before making the transition to the wholesale marketplace.
12:30-1:30p Lunch (on your own)
Building Your Gallery Relationships with Wendy Rosen
1:30-2:45p Developing a successful relationship with a gallery is a two-way street. Discover what galleries expect from their artists, and how to make reordering easy for them. Find out how they mark-up your work, and why.
Pricing for Profit and Growth with Megan Auman
3-4:15p Strategies to leverage your self worth and your bottom line. Build a price for each piece through time studies, material and labor cost. Understanding cost of sale and the limits of each specific market segment.
Meet the Masters. Tour of the Buyers Market of American Craft.
4:30-6p Tour the show floor with a mission to see how your work will fit in this specialized marketplace for handmade products. Meet the masters, best sellers and artists with decades of successful tips to share.
Sunday Feb. 19th
Emerging Artist Display Set-up (THIS PORTION OF THE COURSE NOW FULL) /Artist Experiences with Figs & Ginger
9:00- 10:30a - Listen to experiences of exhibiting artwork in retail and wholesale settings from the sucessful artist duo, Figs & Ginger. Have the opportunity to ask questions from one artist to the next.
Salesmanship with Bruce Baker
10:30 – 11:45a Being a dynamic craft seller takes practice. Learn the methods that will help you improve your sales with all kinds of customers. From the introduction moment to body language analysis, setting the ground rules, upselling and formalizing your partnership.
11:45-12:45p Lunch (on your own)
Protecting Your Work & Copyright Law with Philly Volunteer Lawyers for the Arts
12:45 – 2:00p From contracts and copyrights to collections your legal rights and intellectual property protection can be the difference between success and failure. What you don’t know actually can hurt you!
Q & A with the Buyers Market of American Craft Team
2:00-2:45p It all happened so quickly, your brain is spinning with a to-do list, but there are still a few questions to help clear the fog and the information overload. Here’s your chance to catch up with the BMAC team and get those last questions answered.
Social Media Best Practices and Online Art Marketing Tips with Tara Gentile
3:00– 4:15p It started with a Facebook page and a simple email newsletter… but now it’s more than just a side-line to your business. It’s where gallery staff and collectors follow you to find out all about your lifestyle, family, and adventures. It’s where the “romance” of those business relationships happen.
Emerging Artist Display Breakdown/ Creative Marketing Solutions Seminar
4:15-5:15p
